Three girls holding sanitary pads with their hands over their mouths, showing the menstrual-taboo message in one gesture.IMPACT ▪ 2022 · PAST INITIATIVE
PROJECT NOORI · MENSTRUAL HEALTH

Dignity, and the freedom to talk about it.

Location
Delhi-NCR
Running since
2020–2023
People reached
2,000+ girls
Focus
Menstrual health & hygiene

Across India, menstruation is still met with silence more often than support. As of NFHS-5 (2019–21), 78% of young women aged 15–24 used a hygienic method of protection, but 50% still relied on cloth, and access split sharply by income and schooling.

Project Noori set out to change that in the communities we reached. We gave underprivileged girls and women basic hygiene and menstrual kits, and paired every handover with a frank, judgement-free conversation, because access to pads and the freedom to talk about periods without shame have to arrive together.

Every kit

went out with a frank, judgement-free conversation across Delhi-NCR, kit and conversation handed over together.

THE NEED

95% of young women in the richest fifth of households use a hygienic method of protection, but only 54% in the poorest fifth.

Source · NFHS-5, 2019–21

WHAT WE PROVIDED

What we put in her hands.

A girl holds up a soap bar from her Noori hygiene kit, looking straight at the cameraIMPACT ▪ 2022
  • Basic hygiene and menstrual kits: sanitary pads and essentials.
  • Awareness sessions to normalise menstrual health.
  • Guidance on safe, sustainable menstrual-waste disposal.
Girls with their Noori hygiene kits at a distribution sessionIMPACT ▪ 2022

Every kit went out with a frank, judgement-free conversation, so a girl could talk about it without shame.

HOW A DRIVE WORKED
01

Identify

We worked with children's homes and schools to reach girls and women who needed support.

02

Assemble kits

We put together hygiene and menstrual kits: pads, soap and daily essentials.

03

Distribute & educate

We handed kits over in person and ran frank, judgement-free awareness sessions.

04

Normalise

We kept the conversation going, so periods stopped being a source of shame.

A Noori awareness and distribution session in a Delhi-NCR community
THE WORK, IN NUMBERS
2,000+
Girls reached
2020–2023
Active years
IMPACT ▪ 2022
A smiling girl in an orange kurta and purple scarf receives a pack of pads from a Pledge A Smile volunteerIMPACT ▪ 2022
No one had spoken to us about any of this before. The kit, and the talk, changed how I felt about my own body.
A student in the programme, Project Noori, Delhi-NCR
A PAST INITIATIVE

This drive has ended. Our active work still needs you.

It may have ended, but hunger, winter and school-cost relief run on, hand to hand, every week across India.

The work goes on:
fund a live drive.